
Product Design drives your application’s success
Create compelling experiences, drive user acquisition, engage with customers, and illuminate your brand with Product Design. From strategy to implementation, we collaborate with you to design experiences that build successful products and businesses.
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Scale up with Design
Attracting new users and retaining them is a challenge. Design is the solution.
We design your product with users in mind. We know if we solve user problems, they’ll come back again and again. That’s why we pay close attention to flows and not individual screens and each of our team members has a design mindset.

“Working with the thoughtbot team has been a real pleasure. This project was highly iterative, and the team was always extracting feedback from key stakeholders at our business and baking it into the process. We are pleased with the outcome, and hope to work with them for a long time!
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What does success look like for your Product Design project?

Case Studies
Product design and strategy to help your business grow


GasBuddy — Bringing an app with millions of users into the modern age of mobile design
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IESO Health — Building a mental health app to capture and serve a new market
Read the case study“The thoughtbot team was able to build a highly aesthetic website for our unusually restrictive use case. We needed the LXD website to have an eye-catching modern design, while also continuing to clearly present the long product lists that our customer’s require. We are very happy with the results.
Prevent user churn
Put a stop to inconsistent user experiences
Are your users dropping off because they’re having trouble with your product’s interface? We’re able to use techniques like usability tests to find problem areas in your application. We’re then able to take that learning and rapidly fill in the gaps through quick iteration.

Design Services
Seamless strategy through to implementation
User Experience Design
- Usability Testing
- Design for Accessibility
- Design for Flows
User Interface Design
- Visual Design
- Brand Implementation
- Information Architecture
Design Implementation
- Design Systems
- Front-end Design
Design and Development integration
Small, nimble teams that adjust to project and user needs.
thoughtbot Designers are able to adjust to the needs of your project. They’ll collaborate with you on what are the most important pieces of your application to ensure project success. They’ve built brands from the ground up but also worked within established brands.

“We have seen very very rapid growth. thoughtbot is part of all those discussions about where do we go from here, not just from a product standpoint but how do we grow this business.
Case Studies
Making businesses successful through design

Quicky Forecast — Helping companies get a quick and simple overview of sales activities
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Real Simple Energy — Transforming algorithms and a vision into a customer-ready product
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Design in the Playbook
Our Playbook documents our process for designing products
User Interface Design
Increase engagement and drive user success with consistent interface design.
User Experience Design
Create a consistent and intuitive experience across all features and products.
Design Implementation
Builds team empathy and have smaller nimble teams with Designers that implement.